Since I liked the color-block and glyph pattern design on the cover of my booklet so much, I decided to scrap my previous poster and use an updated version of my cover design instead.
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| previous working version |
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| updated solution |
Although I liked the dynamic diagonal lines in the poster I had been previously working with, I think the vibrant colors and simultaneous order & spontaneity of the color block design represents the typeface "Montserrat" more effectively. When I researched the streets of Montserrat, Buenos Aires, I was surprised to find that the grid system of the city streets was relatively ordered. The color blocks help portray this. The vibrant culture of that city, though, is far from boring, and this is represented through the glyph patterns that break outside of the bounds & overlap other elements, as well as the bright colors that are not compromised by a reduced opacity.
The choice to change my design also creates more cohesion between the booklet and poster. I did not use many muted colors in my booklet, while that was the direction I was previously going in for my poster. Rather than create texture through opacity and layering, I created texture through layering of bright colors and glyph patterns.
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