project 01 :: project statement

For this project I will create a 20" x 32" poster and a 16 page booklet that promote a digital typeface family with an Open Font License. I chose the typeface Montserrat.

Montserrat is a geometric sans serif that was designed by type designer Julieta Ulanovsky, co-founder of ZkySky Design Studio in Buenos Aires. It was funded by a Kickstarter campaign in the fall of 2011.

Using vibrant colors, urban textures, geometric design, and an emphasis on the historical and cultural considerations of this typeface family, I will promote Montserrat as font for digital use inspired by the historically and culturally rich neighborhood of Montserrat in Buenos Aires.

courtesy: http://montserrat.zkysky.com.ar/en/etiquetas/typography